http://www.thursdaybram.com/2008/03/19/a-marketing-question Creativity is business too. Thu, 04 Dec 2008 20:16:45 +0000 http://wordpress.org/?v=2.6.5 http://www.thursdaybram.com/2008/03/19/a-marketing-question#comment-674 Joe Ferry Fri, 21 Mar 2008 11:38:19 +0000 http://www.thursdaybram.com/2008/03/19/a-marketing-question#comment-674 As with any product or service, the most effective marketing tool is word-of-mouth referrals. I have a web site, I have plenty of clips, I have a blog. but the single most frequent call I get it: "So and so says you did some work for him/her. I need the same thing." Think of how powerful those words are: simply by satisfying a previous client you've already accomplished the four rules of advertising -- attracted attention, piqued interest, created desire and triggered an action. It didn't cost you any extra time, effort or energy. As with any product or service, the most effective marketing tool is word-of-mouth referrals. I have a web site, I have plenty of clips, I have a blog. but the single most frequent call I get it: “So and so says you did some work for him/her. I need the same thing.”
Think of how powerful those words are: simply by satisfying a previous client you’ve already accomplished the four rules of advertising — attracted attention, piqued interest, created desire and triggered an action. It didn’t cost you any extra time, effort or energy.

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