When you need more work, it seems like all ideas are on the table. Cold-calling, offering a free ebook, networking… but what about advertising? Most freelancers don’t advertise their services in the traditional manner. Most of us just don’t have an ad budget big enough to take out even a square inch in the local paper on a regular basis. Then again, most of us don’t have an ad budget in general.
But there may be some situations where advertising our writing services make sense. With online ads often costing pennies, the return on even a small advertising budget could be useful. If you’ve got any sort of product, be it a template or an ebook, it’s even more reasonable to consider advertising.
Simply advertising freelance writing services may not be practical. If you check out the level of competition you’re facing on Google AdWords for phrases like ‘freelance writer,’ you’ll quickly realize that there are some other writers out there driving up the price. It’s only when you start looking at more targeted niches that you can get the best prices on. A good example would be ‘freelance copy writer,’ instead.
Another option is advertising on sites that cater to your target market. If you write marketing copy for small businesses, for instance, check out some of the blogs covering marketing for small business. They offer a lot of information about marketing — enough that many small business owners hoping to do the work themselves will get overwhelmed. If your ad is there in the side bar when they start looking for alternatives, you can land a client or two.
Personally, advertising is not my favorite marketing method, simply because of the cost. I’d rather spend the time on putting together a guest post or cold-calling. However, if you’ve got the budget, though, and you’d rather not spend the time, advertising makes for a great alternative.