What’s the etiquette on responses when a friend recommends you to one of their clients and CC’s you on the e-mail? Do I say hi, say anything? They sent along my web site url, so they know where to find my work, not sure how I can reach out and make friends.
Following up is usually a good idea, unless your friend slips you the word that this prospective client prefers to initiate contact. It can be something as simple as sending an email saying that if the client has a particular project in mind, you can point to your most relevant clips.
The reasoning is not to get your best clips in front of the client, of course. It’s because the more contact you can have with a client, the better chance you have of actually landing the project. That’s because most clients don’t immediately hand over a project. It takes at least three contacts (visiting your website, emails, coming back to the website again) to make a sale — that’s where most people start getting comfortable with the idea of handing over money because you’ve become a known entity.
Got a question about the business of writing? Leave it in the comments below and I’ll answer it next weekend!