I’m a freelance writer in my first official year of business. A potential client contacted me about writing a sales page. No problem. I can do that. But, he also wanted help with the design of the page, including setting up banners and buy buttons and the like. Here’s the problem: I’m a writer, but definitely not a designer. What’s the best way to handle this type of request? The sales pages I’ve written in the past have been for larger companies who have people who design their web pages. The new client is a one-man show. Is it common for people looking for sales page work to want it all done by the same person? Is it best to offer to manage the project, but let the client know I’ll be subbing out the design? What’s the best way to find a designer who might want to partner on projects like this? Any suggestions?
It’s not uncommon for a small company to want one person to handle all aspects of a job. As long as you explain that you will be subbing out the design aspect of the work, your clients should be comfortable doing so — though some may ask to approve the designer in question. I haven’t had an issue with getting my choice of designer approved. If you have a designer that you work with regularly, you can easily build their numbers into your overall estimate.
Finding a designer you want to work with can be a little tougher. A good starting point is someone you’ve worked with before (like the designer who may have worked on your own website). Otherwise, start looking at organizations you belong to and your own network. (A special note for Bethany: I see you’re in the Third Tribe — ask for recommendations in the forums!) You want to look over the portfolio of any designers you’re considering working with and check out their estimate for designing a project to make sure it fits the overall budget.
Got a question about the business of writing? Leave it in the comments below and I’ll answer it next weekend!