A big chunk of my freelance writing income these days comes from writing blog posts. I’ve found it pretty easy to find positions blogging — as long as you have a pretty solid online presence yourself. But there’s trouble in Paradise: the money from blogging isn’t always that great.
The Per-Post Trap
It’s not uncommon to see a company advertising blogging positions paying $5, $2 or even $1 per post. You just can’t make money at these rates. The fact of the matter is that even if you are an extremely fast writer, it will take you a minimum of an hour to write a 300-word post — and if you have to find pictures, links and other matter beyond your writing, it can easily take longer.
There’s nothing wrong with taking a few low-paying gigs when you’re starting out, but low-paying blogging is a trap. It seems great to have a solid, reliable gig, even if the pay isn’t great — but it’s easy to find yourself still working at the same low-paying blog months later. It takes a surprising amount of will power to walk away from a gig that keeps paying reliably.
It’s even worse if you have some sort of revenue share. If you put hours and hours into promoting a site, even if it doesn’t pay off, you’ll be reluctant to leave. I’ve been in that position. Giving up is nearly impossible.
Sometimes, You Just Have To Move On
Over the past six months, I’ve been working on reducing the low-paying blogging gigs I take. I have fewer opportunities in the area because I’m looking for a higher per-post rate — something that’s more in line with my preferred hourly rate. I’ve actually started working on a few blogs of my own: if I’m not going to get paid that much for my time, I’d rather work on my own projects.
Don’t get me wrong — there’s money to be made in blogging. But it doesn’t come from $5 per post gigs. If you’ve got more than a month of blogging under your belt, it’s time to start chasing those bigger deals. Dream bigger — look for $30, $40, $50 per post!
Blogging For Hire? Let Me Know
If you’re a blogger for hire, please let me know in the comments. I’m putting together a list of bloggers interested in taking on work, and I know there’s some amazing freelance bloggers hanging around here.