Marketing

Ask Me Anything: Building a Portfolio

Isao asks, To build our writing portfolio, is it more important to write in places other than our own blog (and write many) or to pick a place with reputation (and keep the standard high)? Writing somewhere other than your own blog is critical to building a portfolio that will interest clients and editors: they [...]

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Is Your Name Holding You Back?

I know my name makes me stand out. In general, I think that’s a good thing: I’ve had lots of clients choose me because I stand out in a crowd. I’ve also had more than a few clients think they were working with a man and were very surprised to find otherwise. It has occasionally [...]

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Advertising Writing Services: Does It Make Sense?

When you need more work, it seems like all ideas are on the table. Cold-calling, offering a free ebook, networking… but what about advertising? Most freelancers don’t advertise their services in the traditional manner. Most of us just don’t have an ad budget big enough to take out even a square inch in the local [...]

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Ask Me Anything: Beyond Elance

Jennie asks, My question is about the value of Elance.com and other freelance hiring sites. I accepted a project from an Elance client which will be completed in January 2010. After I complete the project, I am not sure what I will do with my Elance account. Do you believe, as Robert Bly does, that [...]

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Ask Me Anything: Protecting Online Content

I had the chance to talk to a group of writers about promoting themselves online using blogs and other online tools. Katy Berube asks a follow up question, I am sold on doing many of these things online. My concern is what happens to my content if these websites fail. I saw what happened to [...]

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Marketing Is More Than Landing Clients For Freelance Writers

Marketing is more than landing clients. It’s more than who will ask you to work on a project — it affects who YOU can ask to work on a project. Today, I had a milestone in my writing career: I’ve been writing for some decently well-known websites for quite a while, including one which occasionally [...]

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Getting Involved in Social Media: What Should You Be Promoting?

Social networking sites, like LinkedIn and Twitter, offer a huge opportunity to promote yourself and your writing services. But the techniques that a writer can use to promote herself on those sites aren’t quite the same methods that everyone else is using. Promoting Yourself, Not Your Clients Most social media users don’t have much choice [...]

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Review: Market This

As you might have figured out last month, I’m very interested in marketing — especially when it comes to the opportunities available for freelancers and small businesses. In part, that’s because I think that marketing such a business has to be different from marketing a larger business. Market This!: An Effective 90-Day Marketing Tool, by [...]

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Wrap Up — Market Your Freelance Writing In 31 Days

I’ve spent the last week recovering from writing 31 posts on marketing your freelance writing and fitting in an overall vacation. If you weren’t able to follow along in July, here are links to all 31 posts: Day 1: Setting Your Goals Day 2: Consider Your Services Day 3: Identify What Makes You Special Day [...]

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Day 31: Make Marketing A Habit

To be truly effective, marketing can’t be something that you do just once in a while — especially for a freelancer. Instead, marketing must be a habit, something that you make time for every day. It can be tough for freelance writers, because that means extra work beyond the writing that is actually paying the [...]

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