Consider Your Competition

Writers can have a very different relationship with their competitors than most fields. After all, a magazine will continue to need articles for every issue published and every year brings new grant writing opportunities. It is much easier for writers to build communities with nominal competitors, because, while two writers may occasionally compete for a specific project, one is just as likely to pass along a lead on a project he or she has no time for.

That doesn’t mean you shouldn’t consider your competition, however. You need to have idea of what the copy writer down the road or the blogger on the next website over are doing for marketing and other business issues. At the very least, you need to stay competitive.

Check in once in a while and, lucky for us, websites make this super easy. See whether your competitors are offering new services or have raised their prices. This sort of information can help you decide how you want to guide your own freelancing business. After all, you may be worth that higher rate your competition is now getting. The same information can also help you from overlapping too much. You don’t want to use taglines that are too close, or any other overly-similar marketing techniques.

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4 Comments

  1. Kathleen Frassrand   •  

    Great post! And very good advice. I always love how supportive and motivational other writers seem to be (at least on Absolute Write). It doesn’t feel like a competition. It feels like a community and that is just wonderful.

  2. Marilyn Braun   •  

    I actually recently took a tour of other blogs in my niche to see what they were doing, especially how they get so many comments, or how their advertising is laid out. I can’t really say I gleaned anything from it, especially the comments part, but it’s really interesting to see. I don’t know everything so it’s always good to see what other people are doing and learn from it if possible.

  3. Bill Fullerton   •  

    A short, to-the-point piece of well-written common sense advice for writers. Of course, as is well known, common sense–ain’t.

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