What’s the point of marketing yourself if you aren’t moving forward towards your goals? As you market your skills, you’re hopefully reaching the ideal niche you want to work with. You’re picking up more projects, with higher pay rates and more interesting requirements.
Even if you’re certain that you’re meeting those goals you set for yourself way back at the beginning of the month, though, it’s important to take some time to measure your progress. You probably haven’t had a chance to implement every marketing tactic we’ve discussed this month, but as you continue to move forward, it’s useful to have a good idea of the progress you’re making.
Measuring Your Progress
To a certain extent, how you measure your success depends on just what goals you’ve set. If you’re currently focusing on building up a clientele in a specific niche, success may look like a certain number of clients coming to you with fairly similar projects. If your goals are more focused on increasing your income, it may not matter what type of projects you’re working as long as the pay per project is rising.
As long as you have one or two key goals in mind, though, measuring your success can be just a matter of comparing where you were a month ago and where you are today. I strongly suggest keeping track of your progress — not just over the course of a month, but as you continue to build up your marketing efforts. Something as simple as a spreadsheet that notes how you’ve improved each month can make a surprising difference in how you build your business over time.
I’d also suggest making a note of which marketing tactics you’ve focused on in a given month. If, for instance, you see a clear rise in clients during months you promote your blog heavily, but a less significant change the month after you attend a conference, you may be better able to reach your target market through your blog. While that doesn’t mean that conferences are entirely out for you, it may mean that you should make blogging a priority, or experiment with how you can make conferences more worth your while.
Success Creates Success
Seeing that upward trend can do a lot more than provide you with information on which marketing tactics work best. The simple fact that they’re working at all can be enough to reaffirm your efforts as a freelance writer.
It can be hard to work as a writer; there’s very few instances when someone other than you will tell you that you’re really getting things right. Sure, a client may complement a project — but that’s not your career as a whole. But seeing your progress as you accomplish your goals can go a long way to reassuring you that you’re doing a good job.
What does success look like to you?