Publishing online is a huge business. But it doesn’t work quite the way a lot of people seem to think it does. Whether you’re publishing software, content or something else entirely, you can’t just slap a bunch of ads in and expect to make your fortune. It’s true that audience and attention are incredibly valuable [...]
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I wrote a post last week that was not exactly well-received. While there were some very supportive responses, I was also told that I didn’t know what the heck I’m talking about. I certainly expected the criticism — I’ve written online long enough that negative responses aren’t exactly a surprise. But that post was the [...]
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