Halloween hasn’t actually passed yet, but a lot of the stores already have their Christmas offerings up. It isn’t all bad, though — if you start planning for the holidays now, it’ll be a breeze, and all that Happy Holidays stuff is already out and ready to be picked up.
My holiday season doesn’t just start in October, though. There’s an awful lot of magazines that you have to query three to six months ahead of time. That means that Christmas really is on my mind in July, as I’m trying to put together letters to editors. And as fun as Christmas is, I really like being able to think about Halloween earlier in the year.
Holiday planning shouldn’t just be limited to query letters, either. Beyond the fact that most people make plans for some sort of family celebration in the next two months, consider the fact that this is an ideal time to remind clients that you exist and get on their radar for the coming year. Even a simple card wishing receivers well in the winter months can get clients thinking about you.
All of this takes planning ahead — if you’re sending out big batches of holiday cards (which is one of my favorite parts of the season), you need to start now. After all, you have to find or make cards, figure out who you plan to send them to, get addresses and then write the cards themselves. And that’s just cards!
And just a side note: Hanukkah starts on December 4th. It’s coming up fast and if you celebrate it, it’s time to get cooking!