I picked up Be Awesome at Online Business during one of those Black Friday / Cyber Monday / Whatever Day of the Week sales a couple of months ago. While it puts a heavy emphasis on the design aspects of online business, it’s a good introductory text for people who are thinking of moving into the online space.
Paul Jarvis, the author, lays out his purpose for creating the book right off the bat: he’s a web designer who wants his clients to really get the concepts behind building an online business. It’s a noble and sensible goal and I have a feeling I’m going to use his book for precisely that purpose. It’s hard to explain approaches both web design and content marketing if a prospective client doesn’t understand the underlying mechanisms by which businesses need to operate to work well online.
If you’re a creative professional helping clients define their online presence in any way, “Be Awesome at Online Business” may be an effective tool for you. You likely know most of the topics the book describes if you’re already working with that audience, but you won’t have to rehash every concept with each new client you work with.
I’d also like to pop in a push for Everything I Know, one of Jarvis’ other books. You might shelve “Everything I Know” with the manifestos, but it’s got some great messages that entrepreneurs need to hear on a regular basis. Most importantly, we have to keep making things and putting them out in the world. We have to make the things that are truly ours and and bring some personality to the game. It’s a reminder that I know I need regularly, and if you’re in the same boat, “Everything I Know” is a fast read that will drive the message home again for you.