Many writers limit themselves to a niche — a single topic or type of writing — for all of their work. There are plenty of benefits to this approach to the freelance business: A writer gets accustomed to their niche and can quickly complete assignments. A writer can also quickly build a solid reputation as an expert, or the go-to-guy, for that niche. This can translate into higher paying projects and a stable customer base.
There are a few drawbacks, though. A freelance writer relying on a single niche could face trouble if there aren’t a lot of potential clients in that niche — it can become impossible to grow one’s business and, if a writer loses a client, that client can be impossible to replace. It can also be surprisingly easy to burn out if a writer is facing similar assignments day after day.
Personally, I don’t think that reducing my business to a single niche will help me in the long run. I think that flexibility can be a greater asset to my income than stability — it puts me in a position to choose between a wider variety of work and generally grow my business in the long run.
What do you think? Has writing for a single niche helped you?