Universal McCann completed a survey of social media recently and discovered something very interesting: despite the problems with the economy, social media is going strong. The numbers of people consuming social media are going up. (More information on the survey itself is here.)
While not all writers are social media gurus — and vice versa — I think this news is fantastic for any writer looking for work. Social media is made up of a variety of opportunities for a freelance writer:
- writing scripts for podcasts, web videos, etc.
- copy writing FAQs, About pages and other materials for new websites
- writing advertising copy
Finding your way around social media is well worth your time. Even a relatively inexperienced writer can do well in this rapidly developing market. And ‘relatively inexperienced’ is definitely the key. We’re talking about a market that really didn’t exist a few years ago. You can’t study it in school. The only way to learn is to get out there and get to doing.