31days

Wrap Up — Market Your Freelance Writing In 31 Days

I’ve spent the last week recovering from writing 31 posts on marketing your freelance writing and fitting in an overall vacation. If you weren’t able to follow along in July, here are links to all 31 posts: Day 1: Setting Your Goals Day 2: Consider Your Services Day 3: Identify What Makes You Special Day [...]

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Day 31: Make Marketing A Habit

To be truly effective, marketing can’t be something that you do just once in a while — especially for a freelancer. Instead, marketing must be a habit, something that you make time for every day. It can be tough for freelance writers, because that means extra work beyond the writing that is actually paying the [...]

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Day 26: Create a Newsworthy Event

As a writer, you may have received press releases as businesses try to give you a reason to write about them. Some companies send out press releases about as fast as their marketing staff breathes, announcing new hires or new clients as if we really want to read or write about them. That isn’t to [...]

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Day 24: Build Your Expert Reputation

You’re an expert. You have a niche and you know it inside out. You go to conferences covering it. You blog about it. You’ve written resources about it. If a client needs a freelance writer who specializes in his industry, he should be talking to you. But do you have the reputation of an expert [...]

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Day 23: Advertise Your Services

Advertising freelance services in a way that won’t break the bank can be difficult. Plenty of freelancers avoid advertising entirely, assuming that the cost of advertising just isn’t worth the level of business it will create. In a lot of cases, that assumption is right. Taking out an ad in the local daily paper is [...]

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Day 22: Offer Discounts and Special Deals

Discounts and deals can be a way to entice new clients into trying out your services and reward loyal clients for sticking by you. After all, everyone likes a deal. What Can A Discount Do For You? It’s easy for a prospective client to come across your website, join your newsletter or read your blog [...]

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Day 21: Improve Your SEO

People are looking for you online, both by name and as they generally search for freelance writers. It’s important to make yourself easy to find online, which means making sure you show up in the search results on Google and on other search engines. The ways of doing just that are known as ‘search engine [...]

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Day 20: Offer Resources to Your Clients

As writers, the idea of away our writing for free can be a bit of adjustment. Once you’ve gotten used to the idea of offering up a little bit of free content, such a newsletter or a blog, it gets easier. If you’re willing to take that free content a step further, you can get [...]

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Ask Me Anything, Edition 5

Karen Kefauver asked for some clarification on Monday’s post: This concept of a Swipe File is new to me — can you give an example of when you would use this? I wasn’t sure if anyone else was left wondering, so I asked Karen’s permission to post her question and my response here. Here’s what [...]

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Day 18: Go to Conferences

Depending on your niche, you may not find more than a few clients who fit your ideal market locally. But you may be able to find a place where a whole bunch of your ideal clients happen to be hanging out. No matter what you typically write about, there is a conference for it — [...]

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