The idea behind an elevator pitch is simple: if you were riding in an elevator with your ideal client, could you explain what you do and how you can benefit your client before he gets off at the next floor? Now, I don’t recommend riding elevators just in case a prospective client is headed to [...]
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Maybe you’re at a conference, or maybe you’re just waiting on a ride, but you strike up a conversation with the person standing next to you. What do you say when he asks what you do? Trick question. I hope you didn’t answer with “I’m a writer,” because this guy now thinks that you’re working [...]
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