I like to go to bookstores and browse through magazines. I get new ideas for articles, find new markets and even occasionally find something I want to read. Recently I saw Chicken Magazine, which was dedicated to providing recipes on how to cook chicken. I came home and ran a search for ‘chicken magazine’ — [...]
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The other day, I saw a writer’s website which proclaimed that the writer in question specializes in writing about business, food, technology, books, media and general features. I hate to be the bearer of bad news, but that’s not specialization. That’s called generalization — and it can make your marketing harder to carry out. I’ve [...]
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