J.K. Rowling is a brand. So is Stephen King. So are you. In writing, along with most creative pursuits, the brand has to be a personal matter — no matter how many marketers you can afford to hire. Editors hire writers because one individual writer is very different from another. The same holds true when [...]
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I’ve covered personal branding fairly extensively for one of the sites I routinely write for, but I’ve been hesitant to cover the topic here. For many career choices, like sales, personal branding is seen as a simple process: put up a website, network at meetings and generally do a good job at work. But for [...]
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