swipe file

Ask Me Anything, Edition 5

Karen Kefauver asked for some clarification on Monday’s post: This concept of a Swipe File is new to me — can you give an example of when you would use this? I wasn’t sure if anyone else was left wondering, so I asked Karen’s permission to post her question and my response here. Here’s what [...]

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Day 13: Create Your Own Swipe File

In copy writing, a swipe file is just a file of phrases and paragraphs that you think work particularly well. You ‘swipe’ the structures that you find, rewriting them so that they fit your current project. When you’re putting together marketing materials about your own work, having a swipe file can speed up the process [...]

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