The amount of work out there for a writer is only going up. That’s because more and more businesses have found content marketing to be an effective strategy for selling their products. Content marketing includes blogging, offering ebooks and generally making a huge amount of content available online. Someone has to write all of that content, making it relatively easy for a writer with the right skill set to land work.
There are some concerns with offering content marketing services to clients, of course. While there are plenty of high paying clients out there, the spectrum starts much lower. My first paid blogging gig gave me $5 per post. I pulled up very quickly from there, but it’s very difficult to find a pay rate comparable to writing articles for magazines or similar projects when you’re just starting out.
Luckily, the higher end of the spectrum is very different. It’s not unheard of to get $100 or more for a post — and most of the time, these posts can take significantly less time than an article of a similar length. There are style differences and less research is generally necessary for blogging. Because blog posts are part of a continuing sequence of content, they don’t need to be as in-depth — you may not need to do a single interview to put together a good post, especially if you know the topic very well.
Making the Most of Content Marketing
All this means that, for writers, content marketing can be a lucrative arena. It takes some specialized skills beyond writing — although, what kind of writing doesn’t? The ability to use blogging software is first and foremost, and the ability to put content in other formats (such as creating an ebook) can help increase your rates. But if you’re able to do at least some of the promotion work online (the marketing part of ‘content marketing’), you’ll be in line for the real money. If you can consistently put together posts that draw attention to a site, you can land the higher paying clients easily.
There’s a certain sense in writers used to more traditional freelancing paths that promoting something you’ve written (like a magazine article) is a job for the publisher. But the fact of the matter is that, more and more, every type of writer is expected to be able to promote her work on some level — take a look at what the typical publishing house will do for their authors these days. But it’s especially important if you’re marketing a company with content. Even if you have to go out and bring in some help for the promotion side of things, you can push up the pay rate you ask for when you can say that you’ve written posts that have gotten hundreds of comments, wound up on the front page of Digg or have otherwise attracted plenty of online attention.
Image by Flickr user Zabriensky What?