When I first received a review copy of The Wealthy Freelancer, by Ed Gandia, Pete Savage and Steve Slaunwhite, I have to admit that I could have been a little more excited. I’ve seen plenty of ‘get rich quick’ schemes targeted at freelance writers and the book’s cover made me wonder a little bit: it’s got an expensive car on the front, along with the subtitle, ’12 Secrets to a Great Income and an Enviable Lifestyle.’
I was wrong — very wrong — to think that The Wealthy Freelancer could have any relation to a ‘get rich quick’ scheme, though. There’s plenty of hard work ahead for any writer who reads the book and takes its advice to heart, but there’s also very savvy business strategies that really are effective for freelancers.
The Approach to Success
In The Wealthy Freelancer, Gandia, Savage and Slaunwhite focus on giving freelancers a way to build a path that lead directly to our goals. The problem that many freelancers (especially freelance writers) face is that it seems like once we get started freelancing, there doesn’t seem to be a clear path to move forward. We all know that we want higher paying clients and more business — but how do we get it?
The path outlined in this book is a more traditional business approach than many freelancers start out with. Considering how many of us start out freelancing on the side and have to pick up the business aspects along the way, having this sort of approach outlined is very good. Among other things, The Wealthy Freelancer will show you how to treat your freelance career as a business.
Sales for Freelancers
I don’t know how many times a freelancer has told me that he or she is a very creative person and just isn’t good with sales. The problem is that, if you want to be a successful freelancer, you have to be very good at sales — you have to be able to win over clients left and right. The Wealthy Freelancer lays out the details of making sales in a way that not all freelancers will be comfortable with right off the bat, but that can make a world of difference for your income if you can get comfortable with them.
Gandia, Savage and Slaunwhite describe who to locate high probability prospects, nurture prospective clients and build buzz about your work. They don’t just tell you how to do it, either. They provide sample emails and even conversations you can use to approach the sort of people you want to have as clients. This book will quickly become a key resource if you ever struggle with sales.
If the business side of freelance writing ever gives you problems, if you aren’t sure about how to keep your career moving forward or if you just want to see how these three freelancers upped their income, I recommend The Wealthy Freelancer (affiliate link).