Secrets of a Good Email Address

You’re a professional, skilled and expensive, right? Then why, in the name of your bottom line, is your email address Cute just can’t cut it. Use cutesy for your friends and family, if you want. But for those important queries and editor contacts, use something a bit more professional.

What goes into the construction of a good email address?

There are actually multiple schools of thought on the actual name portion of your address. I’ve seen encouragement to include a word or two of what you do — like Personally, I disagree. First off, it ties you down on what you can do. Think about this: a company needs a brochure written and considers you, but in the end  skips you over because “he must only do travel writing.” Secondly, I don’t think it’s all that professional. I think your name, or some combination of your initials and name are very professional looking, and doesn’t tie you down at all.

The bits after the at sign are just as important as what comes before. Hotmail addresses imply a disposable nature, and to a lesser extent, so do most other free email providers. If you have a personal website,* it’s more than worth your while to use it as part of your email address. I can’t tell you how many times I’ve gotten email addresses and then checked out the associated web page. It’s good marketing sense.

If a personal website isn’t an option, check around to any websites you’re associated with — writers’ groups, etc. A lot of places offer email addresses. Then, we come back to the free, easy to get email addresses. There are hundreds of sites offering free email addresses. And if that’s the best option for you, I won’t argue. I will, however, tell you that I use GMail. It does everything, include sit up and beg. And if they’re still requiring invites, let me know and I’ll send you one. One added benefit of using GMail —  I give out my email address to everyone. No spam has hit my inbox this week. No legitimate emails have gotten classified as spam. It’s a beautiful thing.

*If you don’t, don’t worry. I’ll be yelling about them later. Same Bat channel, same Bat time.