You’ll Only Do Better…

…if you expand your skill set. Just like I keep saying, the more you can do, the better your payoff will be. If you can submit good photos, you’ve got an edge. But other skills are rapidly becoming more important. Folio announced this morning that, in the last year, digital initiatives are up 33 percent.

Magazines announcing digital initiatives—video, content sharing partnerships, integrated marketing, social networking and anything other buzzy product related to Web 2.0—increased by more than 33 percent in 2007, according to year-end data by the Magazine Publishers of America scheduled to be released later this morning.

You don’t need to learn how to code software to be a successful freelance writer, but you do need to know how social marketing works, how to link to video content, and generally how to interact with a Web 2.0 world. These aren’t skills you’ll get in an MFA program or by working in an office. You have to go out into the wilds of the web and start trying stuff. Sign up for an account on LinkedIn. Create a blog of your own. Install widgets. Add to wikis. It will pay off in the end.

And writing for all these digital initiatives? It pays! You just have to be able to take on new types of projects and write for new audiences.


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