Marketing

Anyone Can Compete On Price

I get twitchy whenever I hear someone suggest that they should drop their prices to land more clients. Part of that is due to the reality that make creative professionals have a hard time remembering the value of their own work. If you don’t put a value on how you spend your time, how are […]

Read the full article

Pitching Influencers Won’t Get You Where You Need to Go

The real problem with focusing on promoting your products to influencers is that there’s a natural cycle to how everyone adopts new products. Just getting a blogger to write about a product once isn’t going to get most of their audience to start using something new. It takes multiple mentions, along with some hearty endorsements, […]

Read the full article

Choosing the Big Questions for Enhanced Freelance’s Videos

What makes a question a ‘frequently asked question’? Is there a certain number of times you have to hear it before you know it’s a standard question in your particular topic area? Jen Stakes Roberts and I made a series of videos answering common questions as a promotional piece for EnhancedFreelance.com. We knew that we […]

Read the full article

Working Without a Marketing Budget Isn’t the Same as Working Without a Net

“I can’t start a business without money! I may be able to bootstrap the company, but I still have to pay for advertising.” I have heard variations on this theme for years. I even heard a version from a family member attempting to convince another family member to invest in her business when I was […]

Read the full article

Ask Me Anything: Errors & Omissions Insurance and Looking for Work

Ashley Festa asks, how to begin looking for work as a freelancer. Three words: marketing, marketing, marketing. Depending on the types of freelance projects you’re looking for, the shape of your marketing efforts can vary. There are plenty of options — in fact, there are at least 31 days worth of marketing projects you can […]

Read the full article

Ask Me Anything: Beyond Elance

Jennie asks, My question is about the value of Elance.com and other freelance hiring sites. I accepted a project from an Elance client which will be completed in January 2010. After I complete the project, I am not sure what I will do with my Elance account. Do you believe, as Robert Bly does, that […]

Read the full article

J.C. Hutchins: Getting A Novel Past Rejection and Into Print

These days, getting a book published isn’t just a matter of getting an editor to take a look at your work. It takes a lot of ingenuity and a willingness to pursue a project on your own. J.C. Hutchins did just that. His book, 7th Son: Descent, was rejected by publishers. J.C. bought a microphone, […]

Read the full article

Marketing Is More Than Landing Clients For Freelance Writers

Marketing is more than landing clients. It’s more than who will ask you to work on a project — it affects who YOU can ask to work on a project. Today, I had a milestone in my writing career: I’ve been writing for some decently well-known websites for quite a while, including one which occasionally […]

Read the full article

Ask Me Anything, Edition 8

Mary Beth asks, How does one market oneself when one’s clips/portfolio is a mite bit sparse? I’ve found that while most editors and clients have a preference for clips or a portfolio that show your work in the wild — articles that have been published, copy that’s actually in use and other completed projects — […]

Read the full article

Day 31: Make Marketing A Habit

To be truly effective, marketing can’t be something that you do just once in a while — especially for a freelancer. Instead, marketing must be a habit, something that you make time for every day. It can be tough for freelance writers, because that means extra work beyond the writing that is actually paying the […]

Read the full article