Marketing

Choosing the Big Questions for Enhanced Freelance’s Videos

What makes a question a ‘frequently asked question’? Is there a certain number of times you have to hear it before you know it’s a standard question in your particular topic area? Jen Stakes Roberts and I made a series of videos answering common questions as a promotional piece for EnhancedFreelance.com. We knew that we [...]

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Working Without a Marketing Budget Isn’t the Same as Working Without a Net

“I can’t start a business without money! I may be able to bootstrap the company, but I still have to pay for advertising.” I have heard variations on this theme for years. I even heard a version from a family member attempting to convince another family member to invest in her business when I was [...]

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Ask Me Anything: Errors & Omissions Insurance and Looking for Work

Ashley Festa asks, how to begin looking for work as a freelancer. Three words: marketing, marketing, marketing. Depending on the types of freelance projects you’re looking for, the shape of your marketing efforts can vary. There are plenty of options — in fact, there are at least 31 days worth of marketing projects you can [...]

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Ask Me Anything: Beyond Elance

Jennie asks, My question is about the value of Elance.com and other freelance hiring sites. I accepted a project from an Elance client which will be completed in January 2010. After I complete the project, I am not sure what I will do with my Elance account. Do you believe, as Robert Bly does, that [...]

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J.C. Hutchins: Getting A Novel Past Rejection and Into Print

These days, getting a book published isn’t just a matter of getting an editor to take a look at your work. It takes a lot of ingenuity and a willingness to pursue a project on your own. J.C. Hutchins did just that. His book, 7th Son: Descent, was rejected by publishers. J.C. bought a microphone, [...]

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Marketing Is More Than Landing Clients For Freelance Writers

Marketing is more than landing clients. It’s more than who will ask you to work on a project — it affects who YOU can ask to work on a project. Today, I had a milestone in my writing career: I’ve been writing for some decently well-known websites for quite a while, including one which occasionally [...]

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Ask Me Anything, Edition 8

Mary Beth asks, How does one market oneself when one’s clips/portfolio is a mite bit sparse? I’ve found that while most editors and clients have a preference for clips or a portfolio that show your work in the wild — articles that have been published, copy that’s actually in use and other completed projects — [...]

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Day 31: Make Marketing A Habit

To be truly effective, marketing can’t be something that you do just once in a while — especially for a freelancer. Instead, marketing must be a habit, something that you make time for every day. It can be tough for freelance writers, because that means extra work beyond the writing that is actually paying the [...]

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Gary Vaynerchuk’s Keynote

I had the amazing experience of seeing Gary Vaynerchuk‘s Affiliate Summit keynote yesterday morning. No matter what your business model is — whether or not you even care about affiliate marketing — I think you should watch this keynote. It’s fabulous. Gary swears a bit, so be forewarned if that’s an issue for you.

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Should Freelancers Give Away Content?

Blogs. Flickr. Half a dozen other websites that are free to join, allow you to post your writing (and photographs and other work) and links back to your website. Are they worth it for those of us who make a living off our creativity? I happen to like most social networking sites. I run a [...]

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